The Fresh Twist

This logo concept was fun to create, I love logo's because it takes all artistic ability and revolves around something that needs to be readable as a logo, yet have some flare to stand out. I find logo's a good test of creative ability. For the fresh twist logo I wanted something that evoked the name fresh with a design that felt fresh as well. I first do sketches of ideas for logo before entering the digital space. This logo was finished in Photoshop and revived with AI to test AI ability to maintain the logo, while creating a mock-up of the logo applied to a real world situation.